GROMEDIA
Here’s the deal.

Every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses.

UX and UI Design

Designed a seamless app interface, onboarding process, and collaborated closely with the product and engineering teams to shape the roadmap and features. Feedback was collected from early pilot users, recorded usability testing sessions were undertaken, and this was consolidated into a design and development plan.

London Launch
Campaign

To coincide with a large outdoor and London transport campaign, we managed paid search and app universal app download campaigns to maximise traction, listings and sign-ups within the city. This resulted in a spike of new users and thousands of new interactions within a short time. The campaigns performed stronger than their US counterparts.

London Launch
Campaign

To coincide with a large outdoor and London transport campaign, we managed paid search and app universal app download campaigns to maximise traction, listings and sign-ups within the city. This resulted in a spike of new users and thousands of new interactions within a short time. The campaigns performed stronger than their US counterparts.

SaaS Platform
Redesign

Collaborated with the engineering and product teams to completely revamp their SaaS platform with an increased focus on usability, customer satisfaction, and a significant reduction in support enquiries.

SaaS Platform
Redesign

Collaborated with the engineering and product teams to completely revamp their SaaS platform with an increased focus on usability, customer satisfaction, and a significant reduction in support enquiries.

Search Acquisition Campaigns

Managed acquisition campaigns across paid search, paid social, display, remarketing, and newsletter sponsorship to drive sign ups at or below the target CPA. Over the span of 3 years this resulted in over 3000 highly profitable subscribers when taking the lifetime value into account.

SEO Consulting

We worked with the marketing team on an SEO strategy to boost organic traffic across thousands of destinations and trip packages, solve canonicalization issues, refine the architecture and sitemap, setup search console and resolve indexing issues.

SEO Consulting

We worked with the marketing team on an SEO strategy to boost organic traffic across thousands of destinations and trip packages, solve canonicalization issues, refine the architecture and sitemap, setup search console and resolve indexing issues.

130K coupon downloads in under 6 weeks

Promote a new range of chicken burgers, sauces and sides. We setup and managed campaigns across Facebook and YouTube consisting of 4 value propositions, 8 target segments and 12 creatives. Nando’s most successful Facebook campaign ever executed within Australia. This target was achieved with just 25% of the allocated media budget.

400% increase in donations for the same spend

We targeted thousands of long tail keywords related to their global activity across 25 different campaigns and 200 adgroups, provided conversion advice on the landing pages, wrote new ad-copy and optimized bids. Adwords outperformed all other digital channel in terms of ROAS with a 400% increase in donations, along with deeper engagement across the website and greater awareness of their good work across the globe.

400% increase in donations for the same spend

We targeted thousands of long tail keywords related to their global activity across 25 different campaigns and 200 adgroups, provided conversion advice on the landing pages, wrote new ad-copy and optimized bids. Adwords outperformed all other digital channel in terms of ROAS with a 400% increase in donations, along with deeper engagement across the website and greater awareness of their good work across the globe.

150% more leads for the same spend

Increase the volume of leads through organic and paid search and decrease costs, to fill up the sales pipeline. A long term SEO campaign around outreach and link building was initiated and carefully managed Adwords campaigns were used to bolster lead volumes during quieter periods. Thanks to significantly lower Adwords CPA’s, and greater level of organic traffic, the business was better able to balance supply and demand for classes, launch new products, and scale up their profits.

65% lower
cost per lead

Increase the number of enquiries through paid traffic for their fully-managed Caribbean wedding packages. Adwords campaigns targeting people looking for wedding venues and related services were created, alongside FB campaigns targeting couples who recently got engaged and fitted the demographic profile. We also wireframed a landing page with optimised layouts, wording and call to actions. The volume of inbound enquiries was doubled and the average cost per lead was reduced by 65%. The wedding business now operates at close to peak capacity.

65% lower
cost per lead

Increase the number of enquiries through paid traffic for their fully-managed Caribbean wedding packages. Adwords campaigns targeting people looking for wedding venues and related services were created, alongside FB campaigns targeting couples who recently got engaged and fitted the demographic profile. We also wireframed a landing page with optimised layouts, wording and call to actions. The volume of inbound enquiries was doubled and the average cost per lead was reduced by 65%. The wedding business now operates at close to peak capacity.

55%
greater ROAS

Promote their range of unique, personalised books in the run up to Mother’s Day 2015. Campaigns were created across Adwords, FB and AdRoll; consisting of 6 different segments and 12 different creatives. The ROAS of the campaigns was 55% greater than the same campaign in the prior year.

25% lower
booking costs

Increase direct bookings from Adwords to offset OTA fees and reduce average acquisition costs. With a comprehensive range of campaigns already in place, we focused on the granular details of ad-copy, quality scores, click-through rates and structure. The average cost of a new booking was reduced by 25%.

25% lower
booking costs

Increase direct bookings from Adwords to offset OTA fees and reduce average acquisition costs. With a comprehensive range of campaigns already in place, we focused on the granular details of ad-copy, quality scores, click-through rates and structure. The average cost of a new booking was reduced by 25%.

1M views
in under 6 weeks

Promote a video series of “Men of the World” who are pushed to cross their borders and get the most out of life. We worked with over 100 bloggers and YouTube influencers to seed the content and help it go viral. The video received over 1m views in less than 6 weeks.

33%
lower CPC

Promote the Okinawa region of Japan and increase awareness of activities in the area. We created Adwords campaigns targeting “in-market” travellers alongside FB campaigns featuring beautiful imagery of Okinawa. We generated over 250k clicks at an average CPC that was 33% lower than their previous campaign.

33%
lower CPC

Promote the Okinawa region of Japan and increase awareness of activities in the area. We created Adwords campaigns targeting “in-market” travellers alongside FB campaigns featuring beautiful imagery of Okinawa. We generated over 250k clicks at an average CPC that was 33% lower than their previous campaign.