Every modern business needs a no-nonsense CMO-level expert to lead digital efforts and bring fresh ideas to the table. We customise data-driven, performance-focused solutions to help launch, scale, and invigorate businesses.
We created and managed ad campaigns across Google, Facebook and LinkedIn for AfricaCom 2019 – where Africa’s business and tech leaders converge once per year in Cape Town. We generated thousands of conversions at a 50% lower CPA than the previous year. Since then, we have been appointed to manage several other events across the globe. What a result!
We designed a cutting edge UI/UX, streamlined the onboarding process, and collaborated closely with the product and engineering teams to deliver a killer product. Feedback was collected from early pilot users, recorded usability testing sessions were undertaken, and the platform continues to go from strength to strength.
We collaborated with the engineering and product teams to completely revamp their SaaS platform with an increased focus on usability, customer satisfaction, and a significant reduction in support enquiries.
We managed acquisition campaigns across search, social, display, remarketing, and emails to drive sign ups at or below the target CPA. Over the span of 3 years, this resulted in over 3000 highly subscribers, with a strong retention rate.
Promote a new range of chicken burgers, sauces and sides. We setup and managed campaigns across Facebook and YouTube consisting of 4 value propositions, 8 target segments and 12 creatives. Nando’s most successful Facebook campaign ever executed within Australia. This target was achieved with just 25% of the allocated media budget. We’re feeling hungry!
We targeted thousands of long tail keywords related to their global activity across 25 different campaigns and 200 ad-groups, provided conversion advice on the landing pages, wrote new ad-copy and optimised bids. Adwords outperformed all other digital channel in terms of ROAS with a 400% increase in donations, along with deeper engagement across the website and greater awareness of their amazing work across the globe.
Increased the volume of leads through organic and paid search and decrease costs, to fill up the sales pipeline. A long term SEO campaign around outreach and link building was initiated and carefully managed Adwords campaigns were used to bolster lead volumes during quieter periods. Thanks to significantly lower Adwords CPA’s, and greater level of organic traffic, the business was better able to balance supply and demand for classes, launch new products, and scale up their profits.
Increased the number of enquiries through paid media for their fully-managed Caribbean wedding packages. Search campaigns targeting people looking for wedding venues and related services were created, alongside FB campaigns targeting couples who recently got engaged and fitted the demographic profile. We also wireframed a landing page with optimised layouts, wording and call to actions. The volume of inbound enquiries was doubled and the average cost per lead was reduced by 65%. The wedding business now operates at close to peak capacity.
We promoted this unique range of personalised books in the run up to Mother’s Day 2015. Campaigns were created across Adwords, FB and AdRoll; consisting of 6 different segments and 12 different creatives. The ROAS of the campaigns was 55% greater than the same campaign in the prior year.
We promoted a video series of “Men of the World” who are pushed to cross their borders and get the most out of life. We worked with over 100 bloggers and YouTube influencers to seed the content and help it go viral. The video received over 1m views in less than 6 weeks. Cheers!
We promoted the scenic Okinawa region of Japan and increased awareness of activities in the area. We created search campaigns targeting “in-market” travellers alongside FB campaigns featuring beautiful imagery of Okinawa. This generated over 250k clicks at an average CPC that was 33% lower than their previous campaign.