For less than an in-house salary, you can hire our team of experts to inject a healthy dose of fresh perspective into your business. Every business is unique, the below is just a guideline of how your growth roadmap might look.
We speak to you and conduct our own research to learn more about your customers, competitors, products / services and target audiences. We look at your analytics data, ad accounts and test your customer journey. All of this is combined to formulate a high level roadmap. Within this we priortise based on areas where the biggest impact can be made for the lowest / quickest effort. And then we think about long term sustainability. We’ll also start looking for any freelancers that we need to hire.
Driving targeted traffic is just one part of the equation. So before we turn on the taps, your website needs to do a good job of converting that traffic through compelling copy, design, and all round user experience. We either suggest improvements, or if appropriate, we can coordinate a complete re-build. Ensuring that your tracking is working properly is also paramount, so that we have have good data on which to base further optimisations.
We look for ways to reduce your acquisiton costs and boost ROAS, across all of your channels including paid ads, organic and social. And then we see how far this can be scaled before ROAS / volume becomes an issue. This often invovles experimenting with different audiences, creatives and bid strategies. Short term dips in performance can be good for the long term growth.
It is almost always cheaper to retain existing customers rather than acquiring new ones. We look for ways to retain your customers and increase their life time value. This usually involves optimising your email marketing, segmenting audiences, your content strategy, and other things like loyality programmes, cross selling, etc.